Wolfsburg – Volkswagen CEO Thomas Schäfer recently unveiled the brand’s ambitious “triple A” future plan – Accelerate, Attack, and Lead – outlining its strategy to become the leading volume manufacturer of electric vehicles by 2030. A key highlight of the plan is a glimpse into the design of a future entry-level electric model priced around €20,000, signaling Volkswagen’s commitment to making electric mobility accessible to everyone.
This announcement, made at a works meeting in Wolfsburg, underscores the brand’s dedication to electric vehicles and its intent to dominate the market. Schäfer emphasized the significance of this move, stating, “With the results of the negotiations in December, we have embarked on the largest future plan in the history of Volkswagen. We are now following an ambitious course with a view to ensuring that we reach the targets we have jointly agreed. This will be a key step in making electro-mobility attractive for everyone – the clear goal of our brand.”
The new entry-level EV, with a target price of approximately €20,000, is slated to be unveiled as a show car in early March, with the production model expected to hit the market in 2027. Schäfer’s vision for this vehicle is clear: “An affordable, high-quality, profitable electric Volkswagen from Europe for Europe. This will be the Champions League of automobile manufacturing.” This affordable electric vehicle will be a cornerstone of Volkswagen’s future strategy, targeting a broad range of customers.
This entry-level model is part of a new electric small car family developed under the Brand Group Core, which also includes the production version of the ID.2all. The ID.2all, expected to reach dealerships in 2026, will be Volkswagen’s first all-electric small car, priced below €25,000. These vehicles will utilize the next stage of the modular electric drive (MEB) platform.
Volkswagen’s commitment to electric mobility is already evident. Since the launch of the ID. family in 2019, the brand has sold over 1.35 million ID. vehicles globally, including approximately 500,000 ID.3 models. In 2024 alone, Volkswagen sold 383,100 all-electric vehicles.
Wolfsburg at the Heart of the Electric Revolution
Schäfer also reaffirmed Wolfsburg’s central role in Volkswagen’s electric future. “The Wolfsburg plant has a clear perspective for the future,” he stated. The relocation of Golf production to Mexico will free up space for advanced technologies, paving the way for the production of the electric successor to the Golf and the high-volume electric T-Roc on the new SSP platform. This move positions Wolfsburg as the “capital of our new all-electric compact class.”
The Scalable Systems Platform (SSP) represents the next generation of all-electric, fully digitalized, and highly scalable mechatronics platforms, built upon a uniform system architecture. This platform will be crucial for Volkswagen’s future electric vehicle lineup.
Daniela Cavallo, Chairperson of the General and Group Works Council of Volkswagen AG, emphasized the importance of Wolfsburg’s role: “As the heart of the Group, Wolfsburg will face crucial tasks which we intend to tackle with determination. Technical Development will be performing pioneering work for all the other passenger car brands with the SSP platform, which will be used throughout the Group.” She also highlighted the significant volume represented by the future electric Golf and T-Roc, securing a vital vehicle segment for the Wolfsburg plant.
The “Triple A” Plan: Accelerate, Attack, and Achieve
The “Zukunft Volkswagen” (Future Volkswagen) agreement between Volkswagen AG and employee representatives outlines a vision for the future, focusing on economic stability, employment, and technological leadership in sustainable mobility. This vision is embodied in the “triple A” plan:
- Catch Up: Focus on strengthening competitiveness by optimizing costs and expanding the existing model portfolio.
- Attack: Launch nine new models by 2027, including the ID.2all and the €20,000 entry-level electric car.
- Lead: Establish Volkswagen as the technological leader in the volume segment, setting new standards for global mobility.
This comprehensive strategy demonstrates Volkswagen’s commitment to a future dominated by electric vehicles, with a clear focus on affordability, innovation, and market leadership. The €20,000 entry-level model is a powerful symbol of this commitment, promising to bring electric mobility within reach of a wider audience and solidify Volkswagen’s position at the forefront of the electric revolution.
